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4 Ways to Get More Sales Online

5 min read

If you’re running a small business, then you’ll know how difficult it can be to generate sales and get people to buy your products. You may run special offers, promotions and advertise in your local newspaper and magazines, but there’s a whole other audience that you should consider. If you want to open your business to billions of potential customers, then you may want to consider using digital marketing techniques. Below, we’ve rounded up some of the best ways to do exactly that…

  1. Start blogging

The benefits of content marketing for small businesses are endless – not least to help you generate more sales online. So, if your business has a website, add a blog section and start producing quality content on a regular basis. You don’t have to do anything out of the ordinary – just produce high-quality tutorials, videos and other multimedia content that offers value to your customers and helps you generate new leads. Oh, and to maximize your chances of success, add a call to action to the bottom of your blog posts to capture email addresses and telephone numbers, which you can then use to market your products.

  1. Use social media

Social media is another channel that you should consider, especially if you want to build your brand and get people to click through to your website. Twitter, Facebook, Instagram and Pinterest will be your best options, especially if you’re running an eCommerce website and want people to purchase from your website. Post content that’s relevant, including your blog posts, as well as special offers and links to your new products and services. Oh, and consider taking part in a Twitter hour, so you can promote your business locally, too.

  1. List your products on other websites

Amazon is the world’s most popular eCommerce website, accounting for 5% of all sales in the United States. Instead of trying to compete against it on price, service and delivery options, you should look towards listing your products on this retailer. It doesn’t take long to import your entire business into Amazon, and you’ll be able to take advantage of their vast authority and free next day delivery services should you opt for their fulfillment plan.

  1. Run a competition

Launching a new product? What better way to promote it than to give it away to one of your loyal followers? Grow your social media audience and enjoy serious referral traffic by creating a limited-time competition or contest, where social media users share your post and follow you in exchange for an entry. It’s a sure-fire way to grow your brand and put your products and services in the eyes of hundreds of potential customers. Oh, and you can take this one step further by offering entrants a discount code to your online store.

Selling online doesn’t have to be difficult, and these four tips should help you make some progress. It doesn’t matter whether you’re selling shoes or shellfish – you can do it!

Load More By Max Greene
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