Business Marketing Avoidable Mistakes for Lead Generation By Robert Castro Posted on July 11, 2016 3 min read 0 355 Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr If you are in a B2B business and continuously failing to generate leads from your website traffic then it’s a big question for you. You can create a website including all your information and expecting valuable leads from it. But sometimes, for some silly mistakes, you can’t get the traffic as a lead for your company. There are some avoidable mistakes we can point-out to covert your traffic into a valid guide. Here in this article, I’m trying to aware you about those mistakes. Targeted Audience You have to promote your website among the niche service seekers. If you are running a call center and you are promoting your service in a school then the chances of lead generation is 0.01%. You have to be aware about your targeted audience to generate some queries for your service. Hire Specialist You can’t handle each and every matter related to your business website ads alone. If you feel that you are not a specialist in some segment then you can go for the hiring. Hire a specialist to get better and satisfactory results from your website. Social Media There are some specific segments in social media which can be used for generating valid leads. If you searching for B2B lead then facebook is not your suitable place. Go for linked-in to get better result. You have to do some healthy homework on social media to get conversions. Branding Policy of your brand promotion is directly related to your business. It is all about how you promote your services and telling your clients that, why you are better then others. You can use social media or a paid promotion service at starting. Tally your Rates You can reach to your targeted audience but to convert them into a leads, you have to tally your rates for the service you are providing. If your rate is higher than others then the chances of conversion dip-down to 50%. Generally these are the key factors you have to take care about. Maintaining a well-designed website for your business and a healthy promotion can take you to the zeal of success.